The Single Most Important Purpose of Your Email
Why is it that you send a marketing email to the members of your opt-in list? Most likely you aren’t sending email just for the sake of sending email or because you think that sending email is just a ton of fun.
No. You send email for just one purpose. That purpose is to convince those who receive your email to act on it. You want the recipients to buy what you are selling. You want them to click on the links you supplied, drag out those credit cards and buy what you are selling.
In plain English, the object of a marketing email is to sell the products or services that you are recommending in it.
There is a geometric therom that says, “The shortest distance between two points is a straight line.” The object of a marketing email should be a straight line between point A (You sending the email) and point B (the recipient of the email buying the product or service that you are selling).
You don’t want to send the members of your list by way of the sceneic route. You want them to get on the freeway and go as quickly as possible from receiving the email to buying whatever you are selling.
If you lose sight of the main object of a marketing email that you send out to the members of your list, you are very likely to send them on that sceneic tour and make them forget all about getting from point A to point B.
This is the reason that you need to keep your eye on your goal while you are composing your marketing email. Remember that the average email user does not actually read their email from you. They scan the email. Their attention spans are notoriously short and you just don’t have the luxury of a long winded sales pitch.
Long blocks of text will go unread. Not only will it not be read it will be the cause of your email being kissed by the delete button. People are not patient. The goal is to get them to make a purchase and not bore them to death in the process.
The very best marketing emails are short, one-page letters. They have short sentence. They have short paragraphs and they have bullet points that outline the top 3 or 4 top selling points of the product or service that you are promoting.
There is actually a good one word description of a sales email that is directed at the main purpose of making a sale. That word is ‘succinct’.
The dictionary defines ‘succinct’ as: expressed in few words; concise; terse.
Remember what your goal is when you are composing your marketing email message and remember the definition of ‘succinct’. They go hand in hand.
There are several very important factors to consider when you are composing an email that is succinct and on target. The first is, of course, convincing your list to buy what you are selling but there are other factors as well.
Your marketing email always needs to be formatted correctly…. that is it should only use ASCII characters, have only 65 characters per line and should not contain word-wrapped links. This formatting makes your emails readable in all email programs.
An attention getting subject line is vital, as well. If you can’t convince the recipients of your email to open it, they can’t act on it no matter how great it is. Additionally, every word needs to be spelled correctly and the grammar needs to be impeccable.
The ONLY goal of a marketing email is to sell the product or service being advertised.
Business start-ups by older people
Business start-ups by older people
If you already have a profession behind you, and you wonder if you’ve got it in you to compete and succeed in the modern world, consider this.
First – you have without doubt got it in you to be successful.
Experience and wisdom are indispensable building blocks of success, and will be for you from the moment you start looking at yourself in this way.
The reassuring knowledge that older people normally possess is extremely helpful in forming trusting relationships – with customers, suppliers, partners, colleagues, etc – which are important for good business.
Added to this, as we get older we have a greater understanding of our true passions and capabilities; we know our strengths and styles and tolerances. This gives older people a very special effectiveness in business. Older people know what they are good at, they play to their strengths. They know which battles they can win, and which to steer clear of.
Older people are also on average better at handling change and adapting to new things than younger people. This is because older people have had more practice doing just this. Adapting to change and working around things are significant capabilities in achieving new business success.
If you are an older person considering starting a new business, think about the things you can do better than most other people – think about your strengths and use them.
